Tuesday, May 12, 2015


                     SYLVESTER MOEMEKE
     - TRIBUTE TO AN EXCEPTION DOYEN
He was surrounded by the best that life provided, yet, was loudly averse to ornate living. At public functions, Mr. Sylvester Ifeanyichukwu Moemeke was scarcely ever caught with any drink other than a clean glass of water, which begged to be sipped, just as any cuisine placed before him waited for the waiters. If you compeered a ceremony in which he was present, and tried patronising him with the introduction; “Chief I. S. Moemeke”, you would have to be grateful for his mastery of decorum in politely educating you how not to repeat the expensive joke. “I am simply MR. IFEANYI SYLVESTER MOEMEKE. I am not a chief and do not desire to be one any time,” he would assert.

Sighting him from afar within the office complex as Chairman and chief Executive of Lintas was akin to an encounter with the Commander-in-Chief of the Armed Forces when the military held sway. If you were a bench-warmer, then, you had signed for professional attrition, as every year ended with SALARY STATUS QUO ANTE or EX-GRATIA award until you sorrowed out. Well, did he suffer fools gladly? If you slinked into his office to feed him with gossip so as to massage his ego, you must be ready to hang around his office until the accused materialised to share the dish with you. The Client Services man knew not to risk being mentioned before Moemeke for default in Contact Reporting, just as any Line Director would be ready for the huff on account of deadline breaches. ENIGMA was his unpublished name!

Moemeke savoured the English language so meticulously, you would desire to yank it off his tongue, chew delicately and swallow. Indeed, if  you desired acceleration in the mastery of that language, you needed to draw close to cultivate Moemeke’s rare knack for diction, idioms, expression, innuendoes, satires and all that constructed his enigmatic public relations adroitness.

The odyssey of this giant mystique is a must study for prospective industry captains. Never capitulating in boardroom manoeuvres, accounts rolled into Lintas by mere deference to this debonair personage who beat the pathway even for the audacious. When the Nation hit the still wall in past administrations, policy chieftains advised themselves to be advised by this gentleman.

Have you anything to do with Advertising in Nigeria today? O well, like me, you are a beneficiary of Sylvester Ifeanyichukwu Moemeke who birthed Lintas, the pioneer Advertising Agency that nurtured the giant marketing ensembles of today. I was personally tanned and honed under the blazing Lintas sunshine for a little over a decade. How do I measure my gratitude?

As all roads lead to the dual destinations of Lagos and Onicha-Uku this weekend for his obsequies, I join all those personalities, organisations and numerous icons impacted by Mr. Ifeanyichukwu Moemeke to wish him bon voyage. And for good measure, I post in my blog one of my humour pieces published in the Sunday Concord on July 8, 1984.

For all those who identify with this great icon, let your contribution be a resolve for diligent industry attractive to posterity.

Lest we forget…CHANGE IS HERE                      

Wednesday, June 20, 2012

STATE OF THE NATION: MATTERS ARISING


Somehow, I thought I had posted the article reproduced hereunder in this blog during the last General Elections. This morning, however, I combed through the blog and discovered it was yet to be posted. Nonetheless, the mood of the nation demands that I reproduce it here now as a personal reflection. The article was published in Sunday Concord shortly after Chief Ojukwu's return from exile in 1982. It was published to correct the impression that  Chief Ojukwu single-handedly pushed the Ibos into the civil war as some Nigerians had peddled over the years. It was also an attempt to warn Chief Ojukwu himself that those who blamed the war on him were still around, waiting to capitalise on any loophole from him in their desperate serve for political brides. Forty-five years after this nation went to war, quite unavoidably, we seem not to have learnt our lessons. Exactly the same evil which triggered the bloodshed in 1966 has not only reared its ugly head again, this time, we are confronted with a monster defiant of definition, let alone a cheap solution. It is a time for deep relfections, especially because no nation has been known to face the likes of the Nigerian civil war twice, and came out unscathed. 

Let reason prevail now in the hearts of these monsters.

Lest we forget...CHANGE IS HERE

Brother Ojukwu, feed them all with smiles
Sunday Concord, July 4, 1982
T
HE mist of excitement and disbelief which gathered in Chief Odumegwu Ojukwu’s eyes while embracing the momentous presidential amnesty and the unprecedented reception accorded him on his return must be clearing and settling now. Also clearing and settling must be Chief Ojukwu's grand plan for a brand-new chapter of his life - as a free citizen without any social stigma or political apparition hunting him in the streets.
            Concord Laff is today joining the peace-loving citizens of this country in bidding the new chief an unreserved welcome. Brother Ojukwu, nnuaoh! Concord Laff is doing more than just dancing and wrecking its ribs and limbs or dousing itself in barrels of booze in celebration of Ojukwu’s return. It has a word or two of advice for the big brother.
            Concord Laff is going about this first by recalling a scene in the Enugu State House of 1966, a few months after the great political dynamite was detonated. This is simply with a view to making reflections that will lead to a projection; no harm intended. In that scene, Ojukwu is seen exchanging views with top army officers of the proposed Biafran oligarchy:
            Ojukwu: “…During our last meeting, we ruled out acts of secession as a positive line of action. But it was also agreed that, should we be pushed out, we shall have no alternative but to stay alone within the boundaries of this great region. I sincerely submit that we have been pushed out... and reasonable people are beginning to wonder whether the people of the eastern group of provinces are mere chattels and insensitive. I am forced to say this because unity is not unity whenever its keepers simply use it to deceive the less reasoned. In fact, under this condition, it is a mere destructive weapon. I do not, as an individual, support secession, but since the putsch is overdue, we have no option but to declare our state and defend the statehood to the last man.”
            Major Nzeogwu: “Your Excellency, I am humbly opposed to all plans aimed at breaking up this country which great men of our fatherland fought vigorously to unify. We must not play or toy with the destiny of our people to free ourselves from damnation.”
            Lt. Bentus: “Your Excellency, you are a great man. We have followed your positive and reconciliatory steps since our country had the ugly scent of breaking into pieces. O God! Give us peace in our land, (pause) Comrades, it is definitely true that it does no one any good to set his country ablaze, but war is a biological necessity of life, and without it, there will be no remarkable evolution; This being nature's call on we people of this part of the country, we are bound to accept the challenge of our time.”
            Lt. Uka: Your Excellency, I am totally opposed to any suggestion which forces us to accept any form of government that denies us our birth rights. A glorious opportunity has shone on us, and it could mean sheer cowardice for us to continue to wait under the pretence that we are consulting the people. The aim of revolution throughout the ages has been to reclaim God-given right to life, freedom of expression and of protection of property. What we want is freedom.”
            With those emotional exchanges, the stage was set for the greatest political carnage ever recorded in this part of the globe. They all agreed thereafter, either willingly or tacitly, like Lt. Bentus put it, that “war is a biological necessity of life, without which there can be no remarkable evolution.” Yet, with time, it also dawned on all of them that an effective revolution in a country’s history may not essentially be violent since the metamorphosis is forcible and artificial, and so not natural.
            They all agreed, like Ojukwu opined, that the clamour from Easterners was becoming irresistible since the popular slogan then on the people’s lips was “Ojukwu nye anyi egbe (Ojukwu, give us guns)”. But it soon dawned on them too that, among every twelve people singing “Ojukwu nye anyi egbe”, more than six were Judases willing to sell their conscience as well as their birth right for less than N3.
            Again, like Lt. Uka asserted, what the Ibos wanted was freedom. But quite unfortunately, in a record time, it became apparent that the proverbial tree of liberty was drowning irretrievably in the blood of Nigerians from all geographical spread. And so, Nigeria’s ship of state, which had earlier been wrecked by its hungry and shameless politicians, sank deeper into the abyss of political mash.
            At the end of the bloodbath, the hero of the Biafran revolution had been changed by events into a tyrant, traitor, zealot and other derogatory epithets which his detractors heaped on him. By January 1970, the war had practically ended. Ojukwu peeped through the smokes of cannon and ogbunigwe, but the only thing he could see was one narrow path that led to exile. The revolution having boomeranged, Ojukwu’s senses went literally numb. The world became still as he felt as isolated and dejected as Robinson Crusoe – the marooned sailor in the Caribbean Island.
Most of his brethren who gave him the green light on conference tables and sang “Ojukwu nye anyi egbe”, swiftly turned round to cast aspersion on him. Only a few honest voices like that of Dr. Akanu Ibiam kept crying and demanding to be crucified alongside Ojukwu. Others denied him kpom kwem. This situation he has had to contend with for the last twelve and a half years.
            When, finally, Ojukwu stepped his feet on the tarmac of the Murtala Mohammed International Airport 16 days ago, the weather was still gloomy. However, there was a difference. While his vision was blurred in January 1970 by the eclipse of the sun of violent politics, the frowning of the sky on Friday the 18th of June, 1982, was a mere geographical phenomenon.
            Besides, when Ojukwu tore Open his lips to reveal his heavy dentition, the smiles were so broad that they illuminated the otherwise gloomy airport. On stepping down, Ojukwu looked like a fowl in a strange land, picking his steps with great calculations. His tongue, which houses an inexhaustible pool of Oxford English Language, kept hiding behind his teeth as he refused to concede any word to desperate news hunters. Chief Ojukwu has the full support of Concord Laff for behaving the way he did - looking at everyone almost speechlessly. If our reporters are protesting, the question then is, would it not have been possible for every word uttered by Ojukwu to be amplified and interpreted to suit individual political parties? Would Ojukwu's second trouble not have started from there?
            Concord Laff does not want to concern itself with whether the ex-exile acted the way he did “on instructions” from any quarters. It is only imperative to remind everybody, including Chief Ojukwu himself, that the man (Ojukwu) has swallowed more political bitter pills than any human tongue can actually stand. Ojukwu should, therefore, not make the drastic mistake of playing into the dragnets of those politicians who want to use him as a pawn on their filthy chess board. If I were in Ojukwu’s shoes, I would simply look at myself as a head of palm kernels, and the rest Nigerians as parasitic ants which roam around the palm kernel from dusk to dawn. Those ants which my people call chekwuche stay glued to the palm kernels, pretending to be friendly. But the moment the palm kernels are heading for the cooking pot, all the fake friends will disappear. If I were in Ojukwu’s shoes, I would continue feeding all the political suitors with only smiles until they feel embarrassed and leave me in peace.
MEANWHILE
Thumbs up for President Shehu shagari for practising the saying that “the greatest vengeance is forgiveness”.

Saturday, September 17, 2011

A DEDICATION TO MR. ADEMOLA ADETAYO


In my early days in Lintas Lowel, Lagos, several years ago, I served as a graphic artist in the Creative Department, then dominated by a bevy of older professionals under whose tutelage I cut my creative teeth. One such great artist was Mr. Ademola Adetayo.

There was never a dull moment with this very productive gentleman as he threw banters while delivering master strokes with his brush on the drawing board. I developed great graphic skills as I steadied my focus on the likes of Mr. Adetayo.

Sometime in 1983, I caught Mr. Adetayo, for the first time ever, in a foul mood, following his bitter encounter with an insurance firm. I had occasion to make a caricature of the great guy in an article published in my "Concord Laff"column on July 10, 1983

Mr. Ademola, as you are laid to rest today, I post this article in my archives as a sweet memorial. Mr. Ademola, you sowed joy into my life and those of many others. I pray that the good Lord grants your family peace which passes all human understanding. May your memory continue to evoke joy and inspiration to many, in Jesus' name.

Adieu! adieu!! adeu!!!

Your great friend, Charles

Wednesday, May 4, 2011

THE POVERTY SYNDROME



The popular saying; “as poor as the church rat” has long lost its meaning in our national life. That was my submission in an article published by Sunday Concord on April 24, 1983. As you can see from that submission, the church rat should be the envy of a majority of Nigerians who groan daily from the pains of bad governance.

Let us hope that the current feeling of enthusiasm engendered by our empirically-proven electoral milestone will usher in a new lease of life.

Lest we forget…CHANGE IS HERE

CARTOON CORNER

Sometime in the 1980s, the Nigeria Airport Authority seemed to be in a contest of wits with Nigeria Airways for ignoble service. Today’s cartoon post visualized the confusion that marked the boarding process which made a typical Molue stampede a mere child’s play. That cartoon was commissioned by the Daily Times to illustrate a features critique of this malady.

Enjoy your day.

Tuesday, May 3, 2011

THE FLIP SIDE OF POWER




Power corrupts, and absolute power corrupts absolutely. But those who flaunt power learn to pay back when they least expect. Imagine Muamar Gadaffi now begging for negotiation after several months of bragging about his invincibility. This tragedy of misplaced power is the focus of today’s post which also examines the confusion in the English Language as spoken by Nigerians.

CARTOON CORNER

Sir Harold Wilson resigned his position as British Prime Minister in 1976 amidst a number of messy scandals. These scandals, some involving a KGB plot, continued after his resignation as one question led to the other without being resolved. It was at that point that the cartoon posted today was published in one of the 1978 editions of Times International Magazine. Of course, my point of interest was the then unresolved question of apartheid which raged on while Britain sat on the fence.

The evils that men do sometimes live before them, like Harold Wilson, and now Muamar Gadaffi. Take heed.

Lest we forget…CHANGE IS HERE

Friday, April 29, 2011

CHARLES ANYASI ...VINTAGE ARCHIVES: AND LANDLORDS KEEP WINNING

CHARLES ANYASI ...VINTAGE ARCHIVES: AND LANDLORDS KEEP WINNING: "Several years ago, there was this hackneyed hocus pocus of “shelter for all by year 2000”. The “magicians” that made those promises are..."

AND LANDLORDS KEEP WINNING




Several years ago, there was this hackneyed hocus pocus of “shelter for all by year 2000”. The “magicians” that made those promises are still with us today. They are witnesses to the fact that the most intractable problem that has continued to taunt urban dwellers in Nigeria over the years is the progressive swindling involving landlords and their associates-in-crime, care takers.

This endless accommodation crisis was the burning point of discourse in an article published in my Concord Laff column on Sunday, August 18, 1985.

As the new Government of President Goodluck Jonathan comes in place, the citizens expect a viable Mortgage policy which will guaranty shelter for all at the nearest possible time.

CARTOON CORNER: CELEBRATING JAJA WACHUKU

One of the most colourful politicians in the 2nd Republic was Jaja Wachuku who served as Senator representing Aba Senatorial Zone. Wachuku was appointed Chairman of Foreign Relations Committee.

He was credited with the statement that the defeat of apartheid in South Africa "shall flow from the barrels of dialogue and contact, not from the barrels of isolation and guns...." That statement sent him out of that committee.

Today’s cartoon, which was commissioned by Times International Magazine for their cover story on that huge controversy, was published on March 17, 1980.

It is worthy of note that when, Nigeria began of diplomatic engagement with South Africa in the 1990s, most sensible politicians called for an apology to Senator Wachuku.

As President Jonathan works on his cabinet list, I wish to humbly recommend the likes of Jaja Wachuku.

Lest we forget…CHANGE IS HERE